Privacy Policies

Effective Date: 01/11/2025

1. Our commitment and scope

At EC Wigs, we are committed to protecting your privacy while facilitating smooth global transactions for both our retail customers (B2C) and wholesale partners (B2B). This Privacy Policy explains how we collect, use, and share information when you interact with our website, https://ecwig.com/, and our services.

These terms govern the collection and use of personal data across our two distinct segments:

  • B2C (Business-to-Consumer): Transactions with individual customers.
  • B2B (Business-to-Business): Transactions with wholesale partners.

2. Information we collect

We collect personal data based on your engagement level (B2C vs. B2B).

A. Direct personal information (B2C & B2B)

We collect data when you place an order, submit an RFQ, or register an account:

  • Identifiable information: Full name, company name (B2B), email address, phone number, shipping address, and billing address.
  • Account credentials (B2C & B2B): Username and encrypted passwords if you create an account on our website.
  • Marketing consent: Your preferences regarding receiving promotional communications from us.
  • Purchase history: Details of products you have purchased (both retail and wholesale orders).

B. Payment information

We do not collect, store, or process your credit card, debit card, or other sensitive financial information directly.

  • B2C: Your payment details are submitted directly to and handled securely by third-party payment processors (e.g., PayPal, bank transfer/wire).
  • B2B: We process payments via B2B methods agreed upon (e.g., PayPal, bank transfer/wire). We will collect necessary banking information only for transfer purposes.

C. Anonymous analytical data

We collect anonymous data on how you use the website for analysis and service improvement using standard tools (Google Analytics, etc.). This data is statistical and anonymous and cannot be used to personally identify you.

3. Purpose of information use

We use your Personal Data for the following specific purposes:

  • Order fulfillment & communication: To process, confirm, and deliver products; to issue quotations; and to contact you regarding order status, shipping updates, or transactional issues.
  • Customer support: To respond to your inquiries and requests and handle warranty/return claims.
  • Account management: To manage your registered account, whether for retail purchases or wholesale access.
  • Marketing & promotions (B2C focus): To send you promotional emails, newsletters, and updates about new products or offers, if you have explicitly opted in to receive such communications.
  • Service improvement: Using aggregated, anonymous data to analyze website performance and product popularity and enhance the overall customer experience.

4. Information sharing and global data transfer

We do not sell or rent your Personal Data. We only share information in the following necessary circumstances:

  • Service providers: With trusted third parties who perform services on our behalf (e.g., shipping carriers, payment processors, warehousing partners) solely for the purpose of completing the transaction you initiated.
  • Legal compliance: When required by law or a competent governmental authority in any jurisdiction where we operate.
  • International transfer: As we operate globally, your data may be processed and stored in countries outside of your own. We ensure that your data is handled with the same high standard of security, regardless of where it is processed.

Note on promotional communication: We will only share your contact information with third-party marketing platforms (e.g., email service providers) for our own marketing purposes if you have provided consent.

5. Cookies policy and tracking technologies

We use cookies and similar tracking technologies for both operational (website functionality) and analytical purposes. Please refer to our separate Cookie Policy for detailed information on what cookies we use and how you can manage them.

6. Your rights (B2C & global focus)

Depending on your location and applicable law (such as GDPR or CCPA principles), you maintain certain rights regarding your personal data:

  • Right to access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request correction of inaccurate or incomplete data.
  • Right to erasure (“Right to be forgotten”): You can request the deletion of your Personal Data, subject to legal retention requirements (e.g., for financial records).
  • Right to opt-out: You can opt out of receiving marketing communications at any time by following the unsubscribe link in our emails or contacting us directly.